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Privacy Notice

Privacy Notice

The privacy and security of the users of the Websites is important to us. This privacy policy explains how we use the information we collect about you, how you can instruct us if you prefer to limit the use of that information, and the procedures that we have in place to safeguard your privacy.


Our privacy policy relates only to information that we obtain from you. If you visit a website operated by a third party through a link included on the Websites, your information might be used differently by the operator of the linked website.

We are committed to providing a good level of protection for the privacy of all visitors to our websites and our mobile applications. The way in which we collect and store information is dependent on how our websites and related functionalities are used.


Besides the data collected by automated means, we also process data which you have provided to us. This includes but is not limited to:

Your e-mail address and date of birth when you participate in prize draws or other marketing competitions.

Job application data when you apply for a job, including your curriculum vitae.

Your e-mail address when you subscribe to the news feed or press releases.

The exact data that is collected depends on a range of factors, such as the required service or the desired form of communication. All of this data is characterized by the fact that you have provided this information yourself.


 We will keep your personal information confidential except to the extent that we are compelled to disclose it by law (for example where fraud or other crime is involved) or to comply with an instruction of a regulatory body of competent jurisdiction. To comply with the Data Protection Act we follow strict security procedures for storing data.


The protection of children’s personal data is extremely important. adidas feels that it has a responsibility to protect the privacy of children and has no intention of collecting the data of children under the age of 14. We also encourage parents and other guardians to surf the Internet together with their children and participate with their children in the multitude of activities offered by the wide range of websites on the World Wide Web (WWW).

If a child attempts to register himself or herself, he or she is initially asked to provide the information as described in the above section entitled “2.What personal data is collected”. In addition, the data submitted by and collected about the child during the course of his or her visit (e.g. via cookies) may be used as described above.

If a child under the age of 14 attempts to submit a registration application, this will be rejected with the notification that applications from children under the age of 14 are not accepted. For that reason, we ask parents and other guardians to check on and monitor their children’s Internet usage in order to protect them.

We to adhere to the fundamental principles of Data Protection and considers this privacy policy as being binding in nature.  If you have a complaint regarding any breach of this privacy policy, please contact us at privacy. When we receive the complaint, we will review it and ensure that we are in compliance with our privacy policy and all applicable laws. We will contact you to inform you of the results of our review of your complaint.